The Revenue System Diagnostic
This is the prerequisite diagnostic the report’s Playbook requires before any redesign, run for you: the prerequisite numbers the Playbook names, the readiness read, and the rule that a number you cannot produce is itself the first finding.
12 to 15 minutes with your numbers at hand. Full results, no email required.
Have your numbers handy?
The twelve numbers, and where they live
The diagnostic runs on the numbers below. Estimates count; blanks are diagnosed. Most take one query or one email to the named system’s owner.
ARR
billingcurrent annual recurring revenue
NRR, trailing 12 months
board pack or billingin dollars: what you kept, lost, and grew from existing customers, netted
Gross churned ARR
billingfull-logo losses only; keep contraction separate
Contraction ARR
billingdowngrades and true-downs from customers who stayed
Expansion ARR
billingupsell, cross-sell, seat growth from existing customers
GRR
one subtraction from 3 and 41 minus churn minus contraction
Logo churn
CRMaccounts lost over starting accounts
New-only CAC payback
financial modelexclude expansion revenue; the blended number flatters
First-year retention
billing, first-anniversary cohortdollar-basis where possible
Contract-length mix
CPQ or billingshare of ARR by term, four buckets
PS attach
services ledgershare of first-year contract value
Enablement budget line
financetraining and methodology spend per GTM team, not headcount
Have most of these? The diagnostic takes 12 to 15 minutes and everything it produces is yours to keep. No account, no email.